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Privacy Policy

Last updated: April 2026

Tuned (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit wearetuned.co.uk (the “Site”) and purchase our products.

1. Who We Are

Tuned is a UK-based company. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller. Contact us at support@wearetuned.co.uk for any data protection queries.

2. What Data We Collect

We may collect: your name, email address, delivery address, phone number, payment information (processed securely by Shopify Payments — we do not store card details), browsing behaviour on our Site (via cookies), and any information you provide when contacting us.

3. How We Use Your Data

We use your data to: fulfil and deliver your orders, send order confirmations and shipping updates, process returns and refunds, send marketing emails (only with your consent — you can unsubscribe anytime), improve our Site and customer experience, and comply with legal obligations.

4. Legal Basis for Processing

Under UK GDPR, we process your data based on: contract performance (to fulfil orders), legitimate interests (to improve our services), consent (for marketing communications), and legal obligations (tax, regulatory requirements).

5. Marketing Communications

We use Klaviyo to manage email marketing. You will only receive marketing emails if you have opted in. Every email includes an unsubscribe link. You can also email us at support@wearetuned.co.uk to opt out.

6. Cookies

Our Site uses essential cookies for the shopping cart and checkout, and analytics cookies to understand how visitors use the Site. You can manage cookie preferences through your browser settings.

7. Data Sharing

We share data only with: Shopify (e-commerce platform and payment processing), Royal Mail or our delivery partner (to ship orders), Klaviyo (email marketing, with your consent), and any parties required by law. We do not sell your personal data to third parties.

8. Data Retention

We keep your data for as long as necessary to fulfil orders, comply with legal obligations, and resolve disputes. You can request deletion at any time.

9. Your Rights

Under UK GDPR, you have the right to: access your personal data, correct inaccurate data, request deletion of your data, restrict or object to processing, data portability, and withdraw consent for marketing at any time. To exercise any of these rights, email support@wearetuned.co.uk.

10. Data Security

We use industry-standard security measures including SSL encryption on our Site and secure payment processing through Shopify Payments. While no method of transmission is 100% secure, we take reasonable steps to protect your data.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

12. Contact Us

For any questions about this Privacy Policy or your personal data, contact us at support@wearetuned.co.uk.

Tuned®

Science-led sleep support, formulated for consistent nightly use. UK made, GMP certified, third-party tested ingredients.

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