Our Story

Sleep support that actually makes sense.

Tuned started in a kitchen in the North West of England. One person, too many supplement bottles, and a simple question: why doesn't one product just do this properly?

How it started

I'm Jake - the person behind Tuned.

I've always been into health and fitness. Training, nutrition, trying to optimise how I feel and perform. But there was one area I couldn't crack: sleep.

Not because I wasn't tired. I was knackered. But my mind wouldn't switch off. I'd lie there running through tomorrow's to-do list, replaying conversations, thinking about things I couldn't change at midnight. Classic racing mind.

So I started researching. I tried melatonin - made me groggy. I tried valerian - didn't notice anything. I tried the big-name sleep supplements and found proprietary blends, underdosed ingredients, and a lot of marketing dressed up as science.

Then I started buying ingredients individually. L-Theanine from one brand. Magnesium glycinate from another. Apigenin from a third. Lemon balm, zinc, B6. My kitchen looked like a lab. Six different bottles just to get what I needed before bed.

It worked. My sleep genuinely improved. But the process was ridiculous. Why was I buying six supplements when one good one should exist?

That's where Tuned came from. Not a branding exercise. Not a business plan first. Just frustration - and the belief that someone should make a sleep supplement that's actually formulated properly, dosed transparently, and doesn't rely on melatonin or proprietary blends to hide behind.

Why it matters

The supplement industry has a transparency problem. Most brands hide behind proprietary blends - fancy labels that tell you what's inside but not how much. You could be getting 150mg of L-Theanine or 5mg. You'd never know.

Tuned does the opposite. Every ingredient is listed with its exact dose. Every dose is based on published research. There's nothing hidden, nothing filler, nothing there to pad out the label.

We don't use melatonin - mostly because it's prescription-only in the UK, and partly because we believe in supporting your body's natural sleep process rather than overriding it with hormones. Our formula works with your nervous system, not against it.

Everything is made in the UK in a GMP-certified facility, ingredients are third party tested, and designed for consistent nightly use. Because sleep isn't a one-off problem - it's a nightly one. And the solution should be built for that.

What's next

Night Capsules are just the start. We're working on new formats and new formulas — always with the same approach: research-backed ingredients, transparent dosing, UK-made, no shortcuts.

First up is improving what we've already got. Then expanding into new areas. If it doesn't meet the standard, it doesn't get made.

Tuned isn't trying to be the biggest supplement brand. We're trying to be the most honest one.

Try the formula

Two capsules. 30–60 minutes before bed. Wake up clear.

Shop Night Capsules